What's that smell? It's Burger King's newest fragrance, bigger, meatier and with a whiff of pickle....

And why not? Everybody loves burgers, right?

Last week, Burger King announced that they've released a new cologne, FLAME, for men as part of a new advertising campaign. They're saying it's the "scent of seduction with a hint of flame-broiled meat."

The stuff smells like burger, tastes like burger and rings up at an affordable $3.99.

And it's selling out.

And why wouldn't it?

Everybody loves the smell of freshly cooked Burger King patties, wilted lettuce and smooshy bun. And for less than $4? Well that's a bargain. They'll good stocking stuffers.

Just uh, remember that it's not for use around hungry dogs.